–News Direct–
Consumer Edge (CE), the leading provider of global consumer data-driven insights, has established a data-sharing agreement with the Kilts Center for Marketing at The University of Chicago Booth School of Business (Chicago Booth). CE is providing access to its consumer transaction data in support of the advancement of Booths research on consumer spending behaviors and trends.
CE's comprehensive datasetwith more than 93 million cards spanning over ten years of history across more than 12,500 merchantsincludes information on consumer spending, demographics, geographics, and market trends. Access to this extensive dataset presents a unique opportunity for academic researchers to explore purchasing behaviors in the United States. Chicago Booths researchers can tap CEs broad data across a range of verticals, including retail, luxury, travel, sporting goods, restaurants, home and garden, grocery, beauty and more.
Consumer Edges rich, detailed consumer spending data will empower our researchers who are generating important new insights about consumer behavior, consumer finance, U.S. economic activity, and more, said Arthur Middlebrooks, Clinical Professor of Marketing and Research Data Leader at the Kilts Center for Marketing, Chicago Booth. Because Consumer Edge has such a robust longitudinal data set, researchers can study broad economic trends and patterns and also dive deep into more granular demographics, industries, and geographies.
Chicago Booth, one of the worlds leading academic accelerators and well-known for entrepreneurship, social innovation, leadership, artificial intelligence, marketing, public policy, finance, and other critical areas of business, is committed to pushing knowledge boundaries and developing real-world business solutions. Their groundbreaking research has driven innovation in business education and leadership, making headlines around the world. Booths faculty are sought-after industry experts who provide insights and commentary for leading publications.
We are proud and honored to collaborate with Chicago Booth to support their groundbreaking research efforts. We firmly believe that this relationship will not only propel innovation and discoveries in business research but also create a space for our team to learn from and contribute to the business community, said Bill Pecoriello, CEO and founder of Consumer Edge. We look forward to a successful collaboration with Chicago Booth School of Business that will shape the future of business education and research, inspiring the next generation of leaders.
About Consumer Edge
Consumer Edge (CE) provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CEs unique capabilities allow for actionable insights driven by near real-time market intelligence and benchmarking at the brand, sub-industry and industry levels. For more information visit consumer-edge.com.
About The University of Chicago Booth School of Business
Founded in 1898, The University of Chicago Booth School of Business is the second-oldest business school in the United States. With campuses in Chicago, London, and Hong Kong, our mission is to create knowledge with enduring impact, and educate current and future leaders. The school is steadfast in its commitment to global engagement, leveraging the power of diverse perspectives to generate new ideas and create new opportunities for research and education. Chicago Booth has distinguished itself with 10 Nobel laureates and is proud to claim more than 57,900 alumni known throughout the business world as leaders who bring people together, solve problems, and drive meaningful change.
Contact Details
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View source version on newsdirect.com: https://newsdirect.com/news/consumer-edge-chicago-booth-school-of-business-forge-data-sharing-collaboration-637724736
Consumer Edge
COMTEX_448767069/2655/2024-03-05T09:03:36
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